Engagement length: Ongoing
The situation
The client is a US smart mobility and clean energy brand focused on solar-powered and electric solutions for sustainable transportation, offering innovative products and mobility systems designed for smart cities, commercial fleets and modular infrastructure. Synergi was engaged to deliver a digital marketing enablement project aimed at enhancing brand visibility, driving qualified leads and optimising digital performance through data-driven marketing.
Scope of work
- Define the brand voice, tone and key messaging pillars, aligned with the company's sustainability vision
- Develop audience-based customer persona profiles and brand content guidelines for every marketing channel
- Conduct UX and SEO audits, map lead capture journeys and create a lead funnel blueprint
- Deliver keyword strategy, optimised landing pages and regular long-form articles
- Build and execute a 12-month organic social content calendar across LinkedIn, Instagram and TikTok
- Launch segmented paid campaigns across Google and Meta with retargeting and conversion optimisation
What was delivered
- A brand positioning and messaging framework
- Customer persona profiles and messaging templates
- Website consultation and funnel optimisation
- An SEO and content programme strengthening rankings and generating leads
- Organic social media management across three platforms
- Paid media set-up and lead generation
- Monthly performance dashboards and optimisation plans measuring ROI
