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Case study

Designing and commercialising a new outsourcing service line

A national workforce provider wanted a new functional outsourcing service line designed, priced and taken to market.

Human Resources · A leading Saudi workforce solutions and human capital services provider · Saudi Arabia

A hand-drawn growth chart on paper with a ruler and pens

Engagement length: 4 months

The situation

The client is a leading Saudi workforce solutions and human capital services provider serving public, semi-government and private sectors across the Kingdom, delivering recruitment, outsourcing, HR consulting and nationalisation programmes. It plays a strategic role in advancing Vision 2030 employment and localisation objectives at scale. Synergi was engaged to design, structure and commercialise a new functional outsourcing service line.

Scope of work

  • End-to-end design of the functional outsourcing offering: service catalogue, value proposition, target industries and commercialisation framework
  • A detailed pricing architecture covering cost structure, revenue logic, contribution margins, scalability assumptions and financial projections
  • A sector-based client segmentation model across public, semi-government and private, with targeting criteria and an engagement approach for each
  • A scalable operating and governance model: roles and responsibilities, governance layers, KPIs, performance management and reporting mechanisms
  • A nearshoring rollout and delivery enablement framework, including talent enablement, operational readiness and expansion phases
  • A complete go-to-market strategy with positioning, competitive differentiation, messaging, sales approach and a phased launch roadmap

What was delivered

  • A functional outsourcing service line blueprint
  • A commercial and pricing model with revenue logic and margin structure
  • A client segmentation framework with value propositions per segment
  • An operating and governance model with KPIs and reporting
  • A nearshoring strategy and enablement plan
  • A go-to-market strategy and phased launch roadmap

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