Engagement length: Ongoing
The situation
The client is a premier mixed-use development and global business hub operating under an international trade centre network. It integrates business, events, hospitality and retail to position itself as a leading destination for international trade and investment in Saudi Arabia. Synergi was engaged to deliver a marketing BPO project aimed at enhancing brand visibility, attracting investors and tenants, and establishing a scalable marketing execution framework aligned with Vision 2030 objectives.
Scope of work
- Marketing strategy refinement including positioning, messaging and a KPI framework
- A 12-month campaign roadmap covering digital, PR and offline channels
- Full-scale execution across social media, paid advertising, PR and events
- SEO, website optimisation and CRM-driven email marketing campaigns
- Content creation including monthly calendars, assets and storytelling materials
- Lead generation and nurturing workflows with performance tracking
What was delivered
- Monthly reporting dashboards with insights, optimisation and ROI tracking
- A final performance report with year-end strategy and renewal recommendations
- Delivery through Synergi's marketing BPO framework, led by a senior strategist supported by digital specialists
- A hybrid model combining remote execution with on-site alignment workshops
- Monthly performance reviews and continuous optimisation driven by analytics
